ANNUAL INDEX · FY26
The Marketing Capital Allocation Index 2026
1,240 enterprises, 38 countries, $1.2T in scoped marketing capital. The institutional benchmark.
Index report · 142 pagesDownload →
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F&B BENCHMARK · Q4
Premiumization vs. Promotion: Allocation Discipline in Global Beverage
How top-quartile beverage portfolios are reallocating €4.8B from price promotion to brand equity.
Vertical report · 64 pagesDownload →
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