Executive community

The institutional community of marketing capital allocators.

Not a Slack group. A curated, contribution-based ecosystem where CFOs, CMOs, CEOs, business owners and category-defining executives benchmark allocation discipline.

Members
2,400+
Enterprises
240
Council seats
120
Partner firms
12
Membership tiers

Reputation is earned through contribution, not subscription.

Operator

Marketing, finance & growth leaders
  • Quarterly benchmark drops
  • Member-only intelligence briefings
  • Channel & vertical working groups
  • Reputation score
Open intake · vetted
Apply →

Executive Council

FLAGSHIP
CMO / CFO / CEO of SMEs and enterprises with seven-figure marketing budgets or larger
  • Closed-door council sessions
  • Annual Capital Allocation Index co-authorship
  • Annual private board-readiness coaching
  • Direct line to ROI Monitor Strategy Office
120 seats · invitation only
Apply →

Partner Network

Agencies, consultancies, PE operators
  • Partner certification program
  • Co-branded engagements
  • Capital-allocation referral marketplace
  • Joint research & publication rights
By invitation only · 12 seats
Apply →
Expert councils

Six councils. Six allocation disciplines.

Groceries Council

01

Allocation discipline across supermarket, hypermarket and grocery retail channels.

Active · meets quarterly

Natural Council

02

Capital allocation for organic, natural and specialty food & beverage brands.

Active · meets quarterly

Ready-to-Eat Council

03

Marketing investment discipline across prepared, chilled and convenience food categories.

Active · meets quarterly

CPG Council

04

Cross-category capital allocation for consumer packaged goods operators.

Active · meets quarterly

FMCG Council

05

Capital efficiency and brand investment across fast-moving consumer goods portfolios.

Active · meets quarterly

Beverages Council

06

Allocation discipline across alcoholic, non-alcoholic and functional beverage portfolios.

Active · meets quarterly

Membership is by application. Contribution is by invitation.